“Activision Blizzard Consumer Products Group is delighted to return to BLE to showcase our growing slate of partnerships that will help fans engage with their favorite franchises in new and innovative ways,” said Philippe Bost, Vice President of International Consumer Products for Activision Blizzard. “As our merchandise programs continue to expand to the international market, we’re energized by the prospect of continuing to redefine how popular brands like Call of Duty and Overwatch are experienced by fans across the globe.”
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