“Did you know I created the first ad campaigns for Twin Peaks?”
Our interview with Activision CEO Eric Hirshberg had taken a surprising turn.
We were discussing the power of nostalgia and how that might benefit the firm’s Crash Bandicoot remake. I was reeling off a number of recent 1980s and 1990s IP that had come back, like Ghostbusters, X-Files and Twin Peaks.
Hirshberg says the firm is always talking to teams (internally and externally), but also told us not to forget the return of Crash Bandicoot.
“We are experimenting with Crash,” he says. “We know there’s a vocal fanbase that wanted that to come back. But you never know if that is emblematic of a larger audience or just this niche, nostalgia-based community. So far, we are seeing some real passion for it, so that could lead to other things.
“Of course, we are always trying to find the next big thing. But our first priority is to make sure we are servicing the communities that we are already lucky enough to have.”