LAS VEGAS–(BUSINESS WIRE)– Activision Blizzard unleashes its franchises of the future at Licensing Expo 2017 – showcasing a slate of 360-degree entertainment properties that will drive its global licensing and retail business in 2017 and beyond. The newly formed Activision Blizzard Consumer Products Group makes its debut at the Expo to leverage the iconic, blockbuster franchises from across the company, including: Call of Duty®, Skylanders® and Bungie’s Destiny from Activision; Overwatch®, Hearthstone® and World of Warcraft® from Blizzard Entertainment; and Candy Crush™ from King. With a massive audience reach, the company’s tentpole properties offer opportunities across gameplay, linear storytelling, esports and consumer products.
“Activision Blizzard has evolved from launching videogames to building long-lasting, trans-media entertainment franchises that drive engagement. The recently formed Activision Blizzard Consumer Products Group is poised to leverage our powerhouses such as Blizzard’s Overwatch and Activision’s Call of Duty in new ways, especially as our esports business continues to grow,” said Tim Kilpin, CEO and president, Activision Blizzard Consumer Products Group. “We’re looking to give our fans new ways to play, display, wear and live the brands they love.”
Building on the success of existing consumer products businesses, the new Activision Blizzard Consumer Products Group will provide more strength at retail and generate more engagement opportunities for the company’s community of 430 million players in 196 countries who spent 40 billion hours playing its games last year. The division is passionate about working with best-in-class partners to create high quality and deeply relevant merchandise for their global gaming audience based on its beloved franchises.
Details of Activision Blizzard Consumer Products Group’s line-up of marquee entertainment properties follows:
A leading global producer and publisher of interactive entertainment, Activision is home to a powerful portfolio of properties, including Call of Duty, Bungie’s Destiny, Skylanders and the retro ‘90s Crash Bandicoot™.
With more than $15 billion in franchise revenue since inception1, the pop culture phenomenon Call of Duty is one of the biggest videogame franchises of all time. Activision recently revealed Call of Duty®: WWII, scheduled for release on November 3, a game that defines World War 2 for a new gaming generation. Further, players will compete for a $4 million total prize pool during this season’s Call of Duty World League, a premier esports series. Additionally, a Call of Duty film franchise is in development. Supported by a merchandising program that lives beyond annual game title releases 365 days a year, Call of Duty partners include: Bioworld (Apparel, Accessories), Insight Editions (Field Manual), DGL Group (Drones), Astro Gaming (Headsets), Mattel (Collectible Construction Sets) and Otterbox (Mobile and iPad cases), among many others.
Bungie’s Destiny is supported by a global community of passionate fans who have played more than 3 billion hours, life-to-date. Destiny continues to be one of the most engaging videogames and has become the #1 most-watched console-only game on Twitch by minutes watched for the second year in a row. And now, for the first time ever, Destiny 2 will be available on PC at retail and as the first third-party game to be offered digitally via Battle.net®, Blizzard Entertainment’s online gaming service. In celebration of the Destiny 2 launch on September 8, Bungie, in collaboration with Activision, aims to expand the adventure through new and existing licensees, including: Bioworld (Apparel and Accessories), McFarlane Toys (Action Figures), Mattel (Construction Sets), Funko (Vinyl Figures), Razer (Gaming Accessories), RockLove (Jewelry), Concept One (Headwear and Accessories), Insight Editions (Art Book, Journals), USAopoly (Puzzles and Playing Cards) and KontrolFreek (Gaming Controller Accessories).
Rounding out Activision’s portfolio is the award-winning, $3.5 billion Skylanders franchise. Based on the debut success of the “Skylanders™ Academy” animated television show, Netflix has ordered a third season for 2018, with the second season planned for later in 2017. Skylanders continues to be supported by a roster of best-in-class partners. Additionally, everyone’s favorite marsupial Crash Bandicoot is back, enhanced and ready to dance in the Crash Bandicoot™ N. Sane Trilogy coming in June. The game is supported by a merchandising program appealing to fans of the nostalgic ‘90s game, including: Changes (Apparel), Concept One (Accessories), Rubber Road (Apparel, Accessories, Mugs, Home Décor) and Venture Classics (Collectible Figures).